Fashion Week Collections

we were curious

to find out if designers created collections for models or real women. we used our technology to analyze the latest runway shows to determine which body shapes and proportions were flattered by each designer label. 

Body Shape Legend

rect: rectangle
hg: hourglass
bhg: bottom hourglass
spoon: spoon   
tri: triangle     
di: diamond
oval: oval  
it: inverted triangle
thg: top hourglass
   

                    

what we found

these are the results for New York, London, Milan and Paris Fashion Weeks. first slide shows you overall designer results by city; consecutive slides show individual designer analysis.

 


New York Fall 2019

Generally speaking, New York designers are focusing on embracing designs for larger busted women; hourglass women are also well-represented. On the opposite end of the spectrum, women with larger mid-sections are reliably under-represented. It is interesting that bottom hourglass women are generally under-represented, yet spoon is over-represented. Both have larger hips and well-defined waists. I attributed this to designers opting to avoid fitted clothing for bottom hourglass women and instead went for clothes that smoothed over the high hips of the spoon and triangle shapes.

 


               
                   

  

London, Fall 2019
Milan, Fall 2019
Paris, Fall 2019

which designer works for your shape?

we can show you which designs from the
Fall 2019 runways are just for your body shape

 Buyers/Designers, you can use this data

 

 Designer Profiles

 

Designer Looks

 

Savitude's Designer Profiles can help you balance your assortment. This is how we suggest you do so.

  1. Prepare your Buy List as you normally would.
  2. Using the responses from Savitude's quiz, you will know the profile of your store's population. 
  3. Sum the profiles of the Buy List to help you balance your assortments against the profile of your store population.

 

 

  

The looks can help you select and estimate your buy or manufacturing order. This is how we recommend you get started. 

  1. Ask your loyal shoppers/customers to take our quiz using your Buy List or collection as the assortment. The result will give the shopper a listing of all the looks that complement their specific body shape and proportion. 
  2. Encourage each of your shoppers to tell you their favorite looks that they would like to purchase. 
  3. Assemble this information into your Buy or manufacturing Formula.

 

because the recommendation comes from a list based on body shape, you'll know that the likelihood of returns are low.  

Wouldn't that help make your BUY or BUILD order easier and more confident?
Let us know how it goes. 

this is our technology

we developed it to help all women find clothes that work for their bodies.

Savitude has collected about one hundred eighty-nine thousand responses to its 6-7 point quiz that identifies an individual’s body shape and proportions. Our validation testing has been strong and in practice, the quiz has been associated with double-digit increases in conversion with remarkable significance.

Savitude has far more than this analysis

visit our solutions page to see how our technology can work for you

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